10 Effective Ways to Attract New clients to your business
Are you struggling to attract new customers? You’re not alone! Customer acquisition is a top challenge for businesses of all sizes.
This guide offers 10 proven customer attraction strategies to help you bring in new clients, boost sales, and grow your brand.
Whether you’re a small business owner looking for a comprehensive marketing plan or a few easy-to-implement tactics to get started, this resource has something for you.
1. Offer new customers discounts and promotions
People these days love a good deal! Try offering special discounts for first-time buyers, like money off their first purchase. You can also run promotions like “buy two, get one for half price” or even gift wrapping for a limited time. These savings will grab the attention of people who might be interested in your business but haven’t tried it yet. Once they become customers, keep track of what they buy and what deals they use. This will help you understand them better and send them messages later on that will keep them coming back for more!
2. Ask for referrals
The people who already buy from you are a great way to find new customers. But don’t just wait for them to spread the word. Here’s how to make it easier:
Build asking for referrals into your routine when you sell something. After a purchase, send an email to see if they like what they got. Then, in another email, politely ask if they know anyone else who might be interested. If the sale is big enough, you could even offer a reward for sending a friend your way!
3. Network
This is the best way to spread the word about your business. Join groups related to your work, like trade groups or your local business club. There are also events where people meet to chat, like Meetup. Even if you have a local shop, going to school meetings can be a good way to meet new people. The key is to be helpful, not pushy. Think about how you can assist others instead of just trying to sell something. People appreciate that and are more likely to remember you and tell others about your business!
4. Update your website
Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.
Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, our website design and SEO expert services can give your online presence a complete overhaul.
We’ll create a user-friendly, mobile-optimized website that not only looks great but also ranks higher in search results, attracting more qualified leads and boosting your sales. Visit our website for a free consultation
5. Recontact old customers
Sometimes, past customers can become new customers again. Look through your list of people who used to buy from you, but haven’t recently (maybe 6 months or so). Reach out to them every few months with a friendly message. You can send an email, letter, text, or even give them a call! Let them know you miss their business and offer them a special discount or deal to come back. You might be surprised at how many happy customers you can win back!
6. Partner with Other Businesses
Collaborating with complementary businesses can help you reach new customers and grow your brand. Consider partnering with a local store or organization or teaming up with another company to offer a joint promotion. Make sure to choose a partner whose values and target audience align with yours, and be clear about the goals and benefits of the partnership.
7. Promote your expertise
By showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression with potential new customers and clients. This technique works particularly well for B2B business owners.
8. Take advantage of online ratings and review sites
Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. So make sure you monitor those sites and respond to any complaints. Make the most of positive reviews by linking to them on your website. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
9. Participate in community events.
All else being equal, most people like to support independent businesses in their communities. Raise your profile in your community by taking part in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” donation, or supply a Little League team in your city with equipment. It gets your name out there, which helps bring in new customers.
10. Bring a friend
This is a great way to get new people to try your business. Think “buy one, get one free” or “bring a friend for a discount.” A restaurant could offer “buy one main course, get another free” to attract new customers.
You can even get more specific! For example, say “Bring a friend to try our new happy hour deals!” This lets people know you want more customers to try your business.
