How to Become a Successful Influencer in 2024

Forget the idea of sporadic posting leading to instant fame. In 2024, becoming a successful Instagram influencer requires dedication and strategy. But the good news is, the potential rewards are still substantial.

This blog post isn’t about chasing celebrity-level million-dollar deals (although, who wouldn’t want that?). We’re here to show you a realistic and achievable path to building a thriving presence on Instagram.

Whether you’re starting from scratch or looking to refine your approach, we’ll guide you through the essential steps.

From establishing your niche and content pillars to landing brand collaborations, we’ll equip you with the tools and strategies you need to turn your passion into an influential voice.

So, ditch the fear of not being enough. Let’s get started on building your Instagram influencer journey together!

What Is an Influencer, Anyway?

Have you ever scrolled through social media like Instagram and seen someone raving about a new skincare product, only to find yourself adding it to your cart moments later? That’s the power of an influencer at work.

Influencers are individuals who’ve cultivated a loyal following and wield the power of persuasion. They leverage their social clout to nudge their audience towards specific actions, often related to buying or using products they endorse.

These endorsements can be anything from a glowing review to a picture-perfect post showcasing a product in action.

The Different Types of Influencers

Influencers are commonly categorized into five different tiers based on their follower count:

• Nano Influencers: 0K – 10K followers
• Micro Influencers: 10K-100K followers
• Mid Influencers: 100K – 500K followers
• Macro Influencers: 500K – 1M followers
• Mega Macro Influencers: 1M+ followers

Macro and Mega Macro influencers, have gigantic audiences — making them a great choice for campaigns where mass awareness is key.

On the flip side, Nano and Micro influencers have a much smaller, but often more engaged audience, making them a great choice for brands looking to tap into hyper-niche communities.

Step 1: Sign up for Instagram

I doubt anyone looking up online to become an Instagram influencer does not already have an Instagram account. 

But hey, I did promise you that I’ll teach you how to become an influencer on Instagram from scratch. 

So, the first step, inevitably, is to get hold of an account. 

It’s no rocket science. Click on this link if you are on Android, or on this link if you own an iPhone.

Once you download the app, you may choose to either sign up with your Facebook account or directly with your mobile phone number or email address.

At this step, you will also be prompted to pick a username. Do so carefully since this will be the handle that you will be promoting.

Here are a few pointers to picking a good username: 

The first choice (and the best one) is your full name. There are a couple of reasons why I think it’s the best. First, it gives an air of credibility. The internet abounds with fake profiles and questionable information.

People are more likely to trust something that comes from a real person than claims from someone who hides behind the cloak of anonymity.

We will be discussing picking a niche further down in this article, but if you already have picked a topic, then you could also pick a username that aligns with this topic. 

However, this is only a good idea if you also own a website by the same name. This way, you can put elaborate content on the topic on your blog while sharing visuals and other related information on your Instagram profile. 

Regardless of what username you pick, make sure it does not come across as spammy or salesy. 

For example, if you are Lisa Smith publishing content about yoga, your usernames could be something like @lisasmith, @lisa_smith, @lisayogaqueen or @everythingyoga. But usernames like @_best_yoga_advice or @_yoga_queen__ may not be equally good.

Step 2: Pick a niche

At this point, it is important to note that the success of an influencer is not measured by the number of followers they have. 

Well, your follower count indeed matters. But from a business perspective, that is not the primary measure of a good influencer. 

Instead, a good influencer is one who enjoys popularity in a very narrow niche. 

Here’s why – building a large following is not too difficult. There are plenty of tools online that can help you grow your following. 

The problem here is that you are not the only one using such tools to grow your Instagram following. Plenty of other people are doing the same too. 

When a business wants to rope in Instagram influencers to market their product, they tend to go with those users whose audience tightly aligns with your target group. 

Otherwise, they may end up spending money on an audience that has no intention to convert.

So, how do you pick the right niche? Here is a quick guide.

Competitor Landscape

The niche you pick must have plenty of competitors vying for buyer attention. Marketers in such industries tend to experiment with different customer acquisition channels which means they may not be too afraid to spend money on something like Instagram influencers. 

Product is WOM-driven

When was the last time you checked online reviews from other buyers before ordering a ball of cotton, or corn?

Commodity products do not need reviews. They are literally the same regardless of who or where you buy from. 

The niche you pick must-have products that can be described visually and elicit customer interest in product reviews (word of mouth).

Beauty products, home decor, and automobile accessories are all good examples of products where a buyer may be interested in watching elaborate product reviews before buying a product. 

More importantly, from an Instagram perspective, these products need to elicit impulse purchases from the buyers. Influencer marketing may not be ideal for planned purchases.

Not too many influencers

There are a ton of beauty Instagrammers. That’s a problem of plenty for businesses looking to hire influencers. 

But for you, the influencer, too many fellow influencers in your niche only means that you are not a rare commodity. 

Pick a niche where there are not too many influencers already. This way, there are not enough of you already which means that businesses are ready to pay a premium to hire you for a campaign.

Step 3: Learn photo/video editing

One of the basics to earn a good following on Instagram is to be good with photos and videos. Sure, Instagram does provide you with the basic tools like filters and captions. But in order to stand out from other Instagrammers, you need to learn to capture good photos and videos.

Pro Tip: Do not overdo your visual effects. Pick a filter or image-capturing style and stick with it for all your Instagram posts. The objective here is not only to make your posts look professional but also be able to make your posts stand out. Your regular followers should be able to identify your posts even without having to look at the username. 

Pro Tip 2: Hopper HQ has top-notch image editing software built right into our software. Do not waste money on another tool, and use our tool for all your scheduling needs.

Step 4: Publish Consistently

The key to becoming a successful Instagram influencer is to publish content consistently. There are a couple of reasons why. 

Firstly, your followers are not all online at the same time. Publishing content throughout the day lets you reach followers through different times of the day. 

Secondly, the Instagram algorithm takes a number of different factors into account while deciding the visibility of your posts. This includes post recency (how fresh your content is), post engagement (how well your post is received by the first few people looking at it), and past interactions (how well were your earlier posts received by the specific follower). 

When you post consistently, you take care of content freshness. Also, it gives you an opportunity to experiment with different types of content, hashtags, and also know when your Instagram followers are most active.

This way, you create all your content at once and can publish them throughout the day. 

While at it, also experiment with the different kinds of content that Instagram has to offer. Some kinds of content work well as Instagram Stories. Others work well as Reels. Try out the different content types to see what your followers enjoy. Keep experimenting.

Step 5: Grow a Following

At this point, you have the entire setup ready to start becoming an influencer. The only thing stopping you is a lack of followers. Targeted followers, that is. 

There are plenty of articles online that teach you the exact tips and tricks that you need to succeed here. Here is a short guide on how to do this. 

1. Follow other users in your niches. If you have picked a very small niche for your Instagram account, start by following accounts in the broader niche or shoulder niches. For example, if you post content about hairstyling, you cannot only follow other hairstyling Instagrammers but also beauty vloggers and people talking about makeup, skincare, etc. 

Also, follow all the hashtags relevant to your niche.

2. Engage with their content. Make helpful observations and tips in the comments. The ideal way to do this is by prefacing your comments with a sentence about what your Instagram account is about. Going back to the example of hairstyling, you could comment on a post about hair care with a comment like

“I’m a hairstylist and I talk a lot about this specific advice on my Instagram account.” – 

You could follow it up with some more helpful advice that the original poster may have missed. This way, you establish yourself as an expert and get people to check out your account. 

3. Once you have grown your account to a few hundred followers, start collaborating. Partner with other accounts of similar sizes in your broader or shoulder niches and share a shoutout about each others’ accounts on your Instagram profile. 

Pro-tip 1: Do not simply announce their account. Share something useful from their post and then tag them within the post. Also, seek the same from the collaborator. This increases click-throughs and following. 

Pro-tip 2: If possible, designate a specific day and time for collaborations. For example, Tuesdays at 2 PM. This way, your followers know to expect a shoutout to another account and may not lose interest in your posts simply because they don’t enjoy this kind of content.

You will just need to follow the above steps on a consistent basis for several weeks or months for you to gain traction and start seeing an organic spike in followers for your Instagram account.

Step 6: Open for business

At this point, you already have thousands of followers on your Instagram account. A four or five-digit follower count may be impressive depending on the niche you have picked. 

In some cases, you will need to work more and grow your targeted following to six digits at least before seeking good influencer marketing offers.

There are three things you need to do in order to find successful offers. 

Set up a bio

The bio sets the tone for what your Instagram account is all about. Truth be told, you may have required a great bio from the beginning.

But regardless of what your bio read until now, you will need to reword to make it interesting for your potential sponsors. 

The best Instagram bios talk about two things: what your account is all about, and how potential sponsors can reach you. 

A lot of businesses trying to find suitable influencers on Instagram still do it the old-fashioned way – via Google Search. A great bio will help them find you with the right keywords. 

Giving them an email address or website contact form is a great way to be contacted directly. While your Instagram DMs work too, you may potentially lose their message if you already receive DMs from tons of regular users as well. 

Showcasing an email or website contact form is the best way to make sure you see every potential campaign offer that comes your way.

Switch to a Professional account

If you haven’t already done this, now is a good time to switch your account to a business profile (AKA Professional account). In doing so, you get access to several analytics features that a potential sponsor may want to look at before hiring you for their influencer marketing campaign.

Switching your account to a business profile is easy and can be done in a few steps. You will need a Public profile and also may need a Facebook Page associated with your Instagram account. Connect your Instagram account to this Page and voilà, you are done.

Partner with Influencer databases

There are several influencer database companies online that businesses subscribe to. The job of these database companies is to build a long list of potential influencers across different industries that a business may be interested in working with. 

Some of these companies also work as middlemen between the business and the influencer in setting up the influencer marketing campaign.

Write to these influencers and share your profile to be included in their databases. In most cases, it costs nothing. As a matter of fact, if you are already gaining a lot of traction with your Instagram account, chances are that your account is already a part of their database.

This way, when a potential advertiser is interested in hiring an influencer, your profile may be recommended to them by these database companies.

Remember: When you become an influencer, you can experience the rewards of generating income while sharing your passions with an engaged audience. To market yourself online successfully, you’ll need to build a broad set of skills and treat your influencer brand as a business.